Trinidad and Tobago Appoints New International Marketing Representatives
Trinidad and Tobago’s Minister of Tourism, Dr the Honourable Rupert Griffith, has announced the appointment of Overseas Marketing Representatives in the United Kingdom, USA, Canada, Germany, Scandinavia and India.
Appointed by the Tourism Development Company Limited, the implementation arm of the Ministry of Tourism, Cheryl Andrews Marketing (USA); AVIAREPS AG (Germany); AVIAREPS Tourism (Canada); Spirit Company (Scandinavia); Advanced Management Group Ltd (United Kingdom) and Beautiful Planet (India), will be responsible for developing and implementing strategic public relations and marketing programs to aggressively promote Trinidad and Tobago.
The newly appointed Overseas Marketing Representatives will also be tasked with the responsibility of developing a new strategic program aimed at expanding the dual island nation’s international public relations efforts, digital services, events, promotions and media relations.
In presenting the Overseas Representatives to the media, the Tourism Minister pointed out that “ the required due diligence was done to ensure that all the representatives deliver to the people of Trinidad and Tobago full value for money”.
The selection of the International Marketing Representatives also coincided with the appointment of a strategic executive management team at the TDC, led by new Chief Executive Officer Mrs. Sandra Perkins – a tourism and aviation industry veteran.
Both the TDC’s Executive Team as well as the new International Marketing Representatives, engaged in intense strategic planning sessions. The International Marketing Representatives also presented their marketing plans, visited the various tourist attractions in order to better understand the product and met with tourism stakeholders so as to ensure a clear appreciation of the marketing needs and challenges of the destination.
Caption: Minister of Tourism Dr the Honourable Rupert Griffith (centre) with Trinidad and Tobago’s new International Marketing Representatives (from left) Cheryl Andrews (USA), Christine Engen (Scandinavia), Reggie Kieda (Canada), Nadine Rankin (UK), Beena Menon (India) and Anke Sponer (Germany).
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