14th February 2017
Trinidad and Tobago Launches Lime365 Campaign and GoTrinBago Mobile Destination App
Destination Trinidad and Tobago launched its 2017 marketing campaign, Lime365 on February 7th, 2017 with all the pomp and flair of a Trinidad and Tobago-styled cocktail party.
Lime365 was designed to highlight and promote the destination’s active annual event calendar. In Trinidad and Tobago’s local parlance, to lime (verb) is to “hang out or socialise” and a lime (noun) is a social event. Lime365 boasts that there is something to do every day in Trinidad and Tobago. Already known as home to the greatest street party on earth – Carnival, Trinidad and Tobago’s rich multicultural heritage has resulted in activities and celebrations throughout the year. Some of these include Divali – the Hindu Festival of Lights, Christmas – a true Trini Christmas is a must-have experience, Tobago Jazz Festival, Tobago Heritage Festival, Tobago Blue Food Festival, Tobago Goat Race, and several sporting events including cycling, game fishing, sailing regattas, golf tournaments and much more.
A key component of the LIME 365 campaign is the GoTrinBago travel app, which forms part of destination Trinidad and Tobago’s digital marketing strategy. A free, bilingual and interactive destination mobile application, the app is the ultimate guide to discovering Trinidad and Tobago. It is currently available in both the Google Play Store and on the Apple Store. The Go TrinBago travel app is 100% offline and allows users to develop a personal itinerary, search for, and find a room, a tour, or a taxi at their fingertips.
Other notable features include:
The ability for users to review local places of interest
- Rate their experiences and read other user reviews
- Recommend “new” places to those who share similar interests
- Capture and posts photographs.
In the coming months the Go TrinBago travel app will be able to tap into the area of online sales; with the ability to book tours and accommodation from the touch of a button on your phone. At the click of a button, you can find something to do and somewhere to go every day of the year in Trinidad and Tobago. Our local, regional and international tourists who want adventure, shopping, beach resorts, meeting facilities and a “good lime” can easily do so 365 days in sweet T&T.