The Tourism Development Company Limited (TDC) is a state enterprise of the Government of the Republic of Trinidad and Tobago and the implementation arm of the Ministry of Tourism, mandated to develop and market Trinidad and Tobago’s tourism product and improve the local tourism sector. The Ministry of Tourism has responsibility for monitoring and guiding the operations of the TDC and for funding the agency. The TDC’s Board of Directors is appointed by Cabinet and reports directly to the Minister of Tourism. The Chief Executive Officer and management of the TDC, report to the Board of Directors. The Board of Directors comprises ten (10) members who are responsible for moulding the strategic direction of the TDC and for monitoring its business and affairs. The Board reviews and approves the Company’s strategic and business plans and guiding policies. Day–to–day management of the Company’s affairs and implementation of its strategy and policy initiatives are delegated to the Company’s Chief Executive Officer and the Executive management team.
BOARD OF DIRECTORS
Richard Duncan– Chairman
Frederica Brooks–Adams – Member
Tonya Laing – Member
Davlin Thomas – Member
Eric Taylor – Member
Melissa Pulchan – Member
Aleema Reece – Member
Don Gonzales – Member
Ricardo Rampersadsingh – Member
Chief Executive Officer (Ag.) – Mr. Warren Solomon
General Manager, Marketing (Ag.)-Ms. Arveon Mills
Manager, Niche Markets – Mr. Hayden Straker
Manager, Sales Convention Bureau (Ag.) – Ms. Nyla Kalliecharan
Manager, Investment Facilitation & Promotion – Ms. Janet Furlonge
Manager, Sites & Facilities – Mr. Leland Dennis
Manager, Corporate Communications – Ms. Marsha Victor
Manager, Legal – Ms. Helen Adogwa
Manager, Information Technology – Mr. Warren Harding
Manager, Research and Planning – Ms. Aliyyah Shakeer
Manager, Finance & Administration – Mr. Davis Ragoonanan
Manager, Human Resources – Ms. Simone Young
Key Specialist Units
The structure of the TDC has been designed to implement its strategy in a focused and result-oriented manner.
The Marketing Department’s mission is to promote Trinidad and Tobago with the ultimate goal of increasing visitor arrivals and the expenditure within the twin–island destination. The Department does this through collaboration with overseas representatives in six (6) markets. These markets are the United States of America, United Kingdom, Germany, Scandinavia, Canada and India, of which the latter two represent new markets. In addition to the international markets, marketing efforts are also undertaken in the Caribbean and domestically. The Marketing Division works closely with the international representatives in these countries to ensure that the brand and image of Trinidad and Tobago as a tourist destination is highlighted and its key selling attributes are properly positioned in the travel trade and tourism sector in the respective markets.
The Division is central to developing and maintaining an environmentally sustainable, high quality tourism product and to ensuring a safe and satisfactory visitor experience. It is mandated to develop and enhance tourism products to cater for the domestic and international markets, as well as establish and implement standards for development and maintenance of tourism infrastructure and amenities. The TDC&s role in product development is primarily one of working with related agencies on the coordination, prioritization, monitoring, planning and execution of their initiatives. This is done in concert with stakeholders and related organizations to prioritize tourism activities, and the TDC acts as a catalyst for change and improving standards in the industry.
Quality Controls and Standards
The Quality Control & Standards Unit aims to achieve the sustainability of the tourism product through building stakeholder capacity and developing industry–wide standards for tourism infrastructure, amenities and services. The Quality Control Unit also collaborates with the:
- Marketing Department on the promotion of Trinidad and Tobago Tourism Industry Certification (TTTIC) and STAR branding and other collateral;
- Corporate Communications Department on the promotion of industry training, certification programmes and public awareness;
- Investment Promotion Department on the provision of incentives and tax breaks;
- Planning and Research Department for the collection and analysis of critical visitor data, needs analysis of the sector and to stay abreast of regional and global industry trends.
Research and Planning
The Planning, Research and Evaluation Department comprise two subdivisions: Planning, Research and Evaluation Unit and the Information Resource Centre (IRC). The aim of the Department is to become the central repository of up–to–date and reliable tourism statistics and information that will be processed and made available in a suitable form to industry stakeholders with the expressed purpose of facilitating the development and marketing of Trinidad and Tobago as a tourism destination. The mission of the Planning, Research and Evaluation Unit is to generate, collate, and analyse statistical and diagnostic information associated with the tourism industry. Specific tasks of the Unit include:
- Providing stakeholders with accurate, reliable and practical statistics on the industry;
- Strengthening and developing TDC’s relationships with stakeholders;
- Developing our internal capacity for sound decision making;
- Monitoring and evaluating of programmes and projects undertaken by the TDC;
- Evaluating the initiatives undertaken by the TDC to ensure adherence to the policies of the Ministry of Tourism.
The Mission of the Investment Facilitation and Promotion Department is to attract local and foreign investment in diverse, world–class accommodation and complementary clusters of ancillary facilities. The Department develops and packages tourism investment opportunities and promotes these assets at selected tourism investment conferences and road shows. The Department also administers the application, evaluation and recommendation of the grant of fiscal incentives in accordance with the stipulations of the Tourism Development Act Chap.87:22. The Department’s goals support the TDC’s mandate, and reflect the long–range objectives identified in the organization’s Business and Work Plan, specifically those related to investment incentives and enabling procedures, and the upgrading of room stock to international standards.
The mission of the Corporate Communications Department is to communicate the benefits, opportunities and challenges of the tourism sector to ensure the value of tourism is better understood by all levels of Government, as well as the public. The Department carries out this mission by raising the credibility of the tourism industry and the organization through the development and implementation of communications strategies including awareness campaigns, events and public education programmes. These initiatives are designed to build, maintain and improve the industry and company image, stakeholder relationships and general awareness and appreciation of the tourism industry as a viable sector for employment, entrepreneurship and professional development. Communication strategies are also aimed at cultivating domestic and inbound tourism, increasing domestic travel spending receipts and developing more tourism–ready communities that are engaged in tourism activities with an appreciation of the benefits it can deliver. The Department also provides logistical and technical support where necessary to the Marketing Department in the development of international destination marketing campaigns.