tourism,

  • T&T to Host the Freelance Council Meeting of the Society of American Travel Writers

    30th August 2016

     

     T&T to Host the Freelance Council Meetingof the Society of American Travel Writers

     

     The Tourism Development Company Ltd (TDC) won its bid to host the Society of American Travel Writers Freelance (SATW) Council Meeting 2016 in Trinidad and Tobago from 13th – 17th September, 2016.

     The hosting of this event forms part of the TDC’s plan to increase awareness of destination Trinidad and Tobago in North America. Members of SATW’s Freelance Council include writers, broadcasters, electronic journalists, and photographers from the United States and Canada. In magazines, newspapers, travel books and guides, radio and television programs, and online travel websites and blogs, SATW’s members strive to provide complete, accurate and interesting information on travel destinations, facilities and services.

    The delegates’ itinerary will include a mix of meetings as well as opportunities to explore Trinidad and Tobago for story ideas and photography that meet the needs of their respective audiences and media outlets. The group’s itinerary is being arranged by the TDC and the Trinidad & Tobago Incoming Tour Operators Association and will include visits to sites and attractions on both islands, as well as cultural and culinary experiences, all designed to present the destination’s attributes to a diverse mix of consumers across various media platforms.

     The Society of American Travel Writers (SATW) is the most exclusive and prestigious organization in North America for professional travel writers, photographers, broadcasters and digital journalists.

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  • Trinidad and Tobago Launches Lime365 Campaign and GoTrinBago Mobile Destination App

    14th February 2017

    Trinidad and Tobago Launches Lime365 Campaignand GoTrinBago Mobile Destination App

    Destination Trinidad and Tobago launched its 2017 marketing campaign, Lime365 on February 7th, 2017 with all the pomp and flair of a Trinidad and Tobago-styled cocktail party.

     Lime365 was designed to highlight and promote the destination’s active annual event calendar. In Trinidad and Tobago’s local parlance, to lime (verb) is to “hang out or socialise” and a lime (noun) is a social event. Lime365 boasts that there is something to do every day in Trinidad and Tobago. Already known as home to the greatest street party on earth – Carnival, Trinidad and Tobago’s rich multicultural heritage has resulted in activities and celebrations throughout the year. Some of these include Divali – the Hindu Festival of Lights, Christmas – a true Trini Christmas is a must-have experience, Tobago Jazz Festival, Tobago Heritage Festival, Tobago Blue Food Festival, Tobago Goat Race, and several sporting events including cycling, game fishing, sailing regattas, golf tournaments and much more. 

     A key component of the LIME 365 campaign is the GoTrinBagotravel app, which forms part of destination Trinidad and Tobago’s digital marketing strategy. A free, bilingual and interactive destination mobile application, the app is the ultimate guide to discovering Trinidad and Tobago. It is currently available in both the Google Play Store and on the Apple Store. The Go TrinBagotravel app is 100% offline and allows users to develop a personal itinerary, search for, and find a room, a tour, or a taxi at their fingertips. 

     Other notable features include:

     The ability for users to review local places of interest

    • Rate their experiences and read other user reviews
    • Recommend “new” places to those who share similar interests
    • Capture and posts photographs.

    In the coming months the Go TrinBagotravel app will be able to tap into the area of online sales; with the ability to book tours and accommodation from the touch of a button on your phone. At the click of a button, you can find something to do and somewhere to go every day of the year in Trinidad and Tobago. Our local, regional and international tourists who want adventure, shopping, beach resorts, meeting facilities and a “good lime” can easily do so 365 days in sweet T&T. 

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  • Trinidad Featured in National Geographic Traveler Magazine

    Trinidad Featured in National Geographic Traveler Magazine

     

    29th August 2016 

    Port-of-Spain, Trinidad: Destination Trinidad is the focus of 14-page feature entitled, “The Song of Trinidad” in the August-September issue of National Geographic Traveler Magazine. The article focuses on elements of Carnival, the destination’s “liming” culture, and ecological sites and attractions.

     

    Authored by Eric Felten with photographs by Aaron Huey, the piece features nine full pages of spectacular photography of Carnival imagery like steelbands in action and “ole mas” characters as well as stunning images of Paria Beach and hummingbirds.

     

    The National Geographic Traveler feature is a direct result of a Media Familiarisation Trip for North American Markets, hosted by the Tourism Development Company in February 2016. Felten and Huey, along with nine other journalists and photographers from North American publications like Rolling Stone Magazine, Ebony Magazine and others, each came with a unique destination focus, ranging from music and culture, to steelpan and outdoor travel, Carnival, and Caribbean Lifestyle. Their itinerary included attending Panorama Finals, participating in J’Ouvert, visiting mas camps and touring the island’s various sites and attractions.

     

    The main objective of the trip was to increase consumer awareness of Carnival and the destination through editorial coverage in major US publications, and to showcase the diversity and creativity behind the events.   Mr Warren Solomon, TDC’s Acting CEO stressed the importance of media familiarisation trips to destination marketing. “Being able to attract reputable media outlets with extensive and targeted reach remains a priority of the TDC. Not only does this enable us to tell the Trinidad & Tobago story to a far-reaching audience, but it also takes our engagement with that audience to new and exciting levels. As the country continues to grapple with declining income, the TDC, as the agency responsible for marketing and promoting Trinidad & Tobago, continues to find more cost-effective ways to ensure that the destination remains in the list of vacation options for international travellers,” he said.

     

    National Geographic Traveler is the world’s most widely read travel magazine. Through powerful storytelling and photography, each issue inspires curious readers with stories that show the transformative power of travel. Go beyond the usual tourist fare for authentic experiences—many from a local’s point of view—with expert advice and tips for travel that is sustainable and smart.

    To view the digital version of the article, please visit: http://www.nationalgeographic.com/travel/destinations/caribbean/trinidad-and-tobago/steel-drum-music-trinidad/

     

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